Archive for 'Marketing'
Posted on 16. Jul, 2011 by freelanceshack.
Planning an advertising campaign is often a very daunting task. The advertising world is a rough and energetic one, and there is always someone willing to take your money! The following tips will help you generate a campaign from scratch, and lead you away from some of the common pitfalls that freelancers can fall into. [...]
Posted on 06. Jul, 2011 by Sam G.
If someone asked you what your brand said about you and your freelance business, could you tell them? Do you understand what branding means? Do you realize that you have a brand, even if you don’t have a logo or a tagline for your business? Your brand is the perception people have about you and [...]
Posted on 25. Jun, 2011 by freelanceshack.
Lead generation is essential to any business, having a steady flow of potential customers can make all the difference to the outcome of your goals, whether it be finding higher paying clients or selling your ideas. You might provide an amazing service or package but if nobody is ever offered then how are they to [...]
Posted on 17. Jun, 2011 by freelanceshack.
If you currently work as a freelance writer then you probably know all too well how difficult it can be to keep track of all of your ideas and assignments. However, thanks to recent developments in technology there are numerous ways you can help make your professional life as a freelance writer go a lot [...]
Posted on 31. May, 2011 by freelanceshack.
Starting out small doesn’t mean you can’t keep up with the competition and keep pace with the big boys. Most people have this notion in their heads that when you open your own business, you’re bound to stay small and insignificant for a long while before you finally get a break and make it big. [...]
Posted on 27. May, 2011 by freelanceshack.
What is web analytics? In a nutshell, it’s analytic information about how traffic interacts with your website. Web analytics can measure traffic, traffic sources, page views, and all the other sorts of data on your site that you need to watch in order to make informed decisions about how you want to optimize for search [...]
Posted on 12. May, 2011 by freelanceshack.
SEO is a great way in which to market your business – and a vital aspect of ensuring that your site climbs the search engine results pages is link building. Search operators are widely underestimated tool which can help you in your link building endeavors. Ultimately, their main strength is the way in which they [...]
Posted on 11. May, 2011 by freelanceshack.
Perhaps the biggest thing to gain popularity since the creation of the internet is social media. Today, people are finding new ways to use social media web sites to market businesses and property. Although this may not have been the original intention of these sites, it has certainly made them more useful and relevant in [...]
Posted on 01. Nov, 2010 by freelanceshack.
Of course Reduce, Reuse, Recycle is a well-known environmental slogan. It’s less well-known as good freelance business practice. While freelancing may not always be about saving the earth, some of the same things that make the eco-friendly slogan powerful apply equally as well to the freelance life. Let’s take the three components individually. Freelancers should: [...]
Posted on 09. Mar, 2010 by freelanceshack.
We’ve gone through a bunch of our favorite website designs. Some of these have been submitted by our readers and others we’ve searched and fell in love with the design elements. We want you to keep in mind that although the design work on these sites is great, so is the user interface. Please check [...]
Posted on 09. Feb, 2010 by jwidmer.
Linkedin is a great tool for research and communication. Before you get serious about it though, take the time to sit down and think about what you really want from it. To get the most out of it, take a Goals, Strategies, Tactics approach and stick to it. For example, if you want to grow [...]
Posted on 08. Feb, 2010 by freelanceshack.
Have you ever struggled with finding a brand? Come on, be honest. We’ve all hit that point where we’ve either been thinking of a brand that we could call our own or questioning the brand we’ve tried to keep going. There are websites our there that help freelancers, like me and you, ind a brand [...]