Blog or Die: A Message to Freelancers

Posted on 13. Sep, 2009 by in Clients, Marketing

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Blog or Die: A Message to Freelancers

There are a flood of reasons why it is vital for freelancers to blog. I would go as far to say that if you are not blogging as a freelancer, you will crash and burn. A simple marketing strategy which is often overlooked or not practised appropriately.

Why should I Blog?

1. Leader
By blogging you are sharing your knowledge with the world. This is very advantageous as you are very likely to know a lot about your respective field. Sharing your knowledge in your field enables potential clients and other freelancers to admire your professionalism, knowledge and work ethic. This has the added advantage of making you an authority in your field.

2. More $ (or £)
An online portfolio in the vast World Wide Web will hardly get any traffic by just lying there. A blog alongside your portfolio will allow your portfolio to generate more traffic by SEO alone. More traffic to your blog means more traffic to your portfolio.

The more people who visit your portfolio by visiting your blog, the more exposure of your portfolio to potential clients and therefore more business.

3. Personal
A portfolio which leads to a telephone/MSN/Skype conversation may not be as personal as a blog. I mean, who will really talk about issues they feel strongly about in a conversation with a client? When the client can see that you are a well researched and well read freelancer they will feel more comfortable with you.

Personal touch can apply if your blog shows a background to your working and an insight into a freelancers world. This is something the client will never see, and if you speak about this on your blog, they will appreciate the sort of work you do.

What kind of Blog?

1. Unrelated
Here I am speaking of a social-type blog, on which you would express your thoughts and views, which do not necessarily have to be freelance related. Many people can find several advantages of blogging about everything and anything not least that it provides an outlet for frustration, love and pretty much any emotion.

My sincere advise is to not team an unrelated blog with your portfolio, as posting your views on Britney Spears’ latest antic may not get you the sort of traffic to your portfolio which you want. It will almost definitely not lead to a potential client.

2. Beneficial blog
If you create a blog on which you offer resources and tutorials along with freelance related advise, who are your potential visitors? Fellow freelancers! This may land you a few clients but not the sort of leads you would want from all the effort.

3. Relevant blog
This is where you speak about issues which affect clients and freelancers, but mostly speak about your own work and area of expertise. This will show your knowledge in the field and really show the inner workings of your freelancing career. This is the type of blog which is most likely going to pull in clients and have the advantages we discussed above.

Conclusion

These are my views. If you agree or disagree, feel free to comment below, I would love to read your views.

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8 Responses to “Blog or Die: A Message to Freelancers”

  1. Taiyab Raja

    15. Sep, 2009

    Very nice write up.

  2. Wordpress Arena

    23. Sep, 2009

    very helpful thought for designers to start their blog

  3. Brad

    23. Sep, 2009

    Great post Shoaib. Especially important is the distinction you made between a Beneficial blog and a Relevant blog. As freelancers we mostly read blogs about freelancing and design; but that’s not necessarily what our readers want to hear about. It can be tough to change what we write about, but that’s something I’m trying to do with my own blog.

  4. Shoaib

    27. Sep, 2009

    Brad – Thanks for your comment. Your blog looks amazing and I feel that it has seen a recent transformation which incorporates content for all people and not just freelancers.

  5. Luke Jones

    02. Oct, 2009

    Nice write up. I’m working on a re-design at the moment and one of the main features of my new site will be a blog, so it’s great to know that it’s going to be worth it.

    I want the blog to appeal to both designers and clients, with information on why certain things are important, to show off and so on and so forth.

  6. rob3D

    09. Oct, 2009

    Thanks for the article Shoaib! Very interesting!

  7. Javis Sneed

    02. Nov, 2009

    Very nice article. I’m convinced! *starts a blog*

  8. Cmate

    26. Apr, 2010

    Yes, I think all freelancers should have a blog. It is an essential platform to market yourself.

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